Marketing Campaign – Workflow Setup with Email Drip & Remarketing Integration

A mid-sized marketing agency wanted to improve visibility for their clients while reducing wasted ad spend.

Email Setup Integration Centralised Reporting
Mortgage

The Challenge

A mid-sized marketing agency wanted to improve visibility for their clients while reducing wasted ad spend. Their biggest problem was disconnected campaign management, email outreach, and paid remarketing were being handled on separate platforms, with no central automation.

This resulted in:

Low Engagement Rates – Emails were sent manually without behaviour-based triggers, meaning many leads received irrelevant or poorly timed content.
Missed Remarketing Opportunities – Website visitors who didn’t convert were not systematically retargeted, leaving potential sales on the table.
No Unified Performance Tracking – Campaign results were scattered across different tools, making optimization slow and inefficient.

The goal was to build an automated workflow inside GoHighLevel (GHL) that seamlessly connected email drip campaigns with remarketing efforts, ensuring consistent engagement and higher conversions.

Our Solution

We implemented a full-cycle marketing workflow in GHL, integrating email automation and remarketing tracking in one unified system.

Workflow Design & Mapping – Analysed the customer journey to identify key engagement points, from lead capture to post-purchase follow-ups.

Email Drip Campaign Setup – Created segmented drip sequences with personalised content, scheduled based on user behaviour (e.g., opens, clicks, page visits).

Remarketing Integration – Installed tracking pixels and configured custom audience lists to trigger Google Ads and Meta Ads remarketing campaigns directly after specific funnel actions.

Behaviour-Based Triggers – Set up conditional workflows to automatically move leads between campaigns based on their engagement level.

Centralised Reporting – Integrated analytics dashboards inside GHL so both email and ad performance could be monitored in one place.

Results Achieved

Within the first 60 days of launch, the marketing agency saw:

Significant Visibility Increase – Brand exposure grew across both organic and paid channels as remarketing consistently re-engaged cold leads.

Improved Lead Nurturing – Behaviour-based drip campaigns improved open and click-through rates, resulting in more sales-ready leads.

Higher ROI on Ad Spend – Remarketing reduced cost per acquisition by targeting only warm audiences.

Faster Campaign Optimisation – Real-time reporting made it easy to tweak campaigns for better performance.

By connecting email automation with remarketing workflows, the agency created a marketing engine that worked 24/7. Keeping leads engaged, maximising visibility, and turning missed opportunities into measurable results.

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