People's Info - GoHighLevel SaaS Platform with Voice AI & Contractor Lead Gen

‘People's Info’ partnered with us to build a complete AI-powered SaaS ecosystem inside GoHighLevel. Designed to attract contractor businesses across HVAC, plumbing, electrical, landscaping, roofing, and general contracting, capture and qualify their leads automatically, and onboard them through a structured, repeatable process.

Full GoHighLevel SaaS Infrastructure Voice AI Lead Qualification via VAPI Make.com Automation & System Integrations Contractor Lead Generation via Apify & Apollo Tiered SaaS Pricing Structure
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People's Info GoHighLevel SaaS Platform

Client Overview

About People's Info

"People's Info" is an AI-powered lead generation and customer engagement platform built for home service businesses, including HVAC, plumbing, electrical, landscaping, roofing, and general contractors. The goal was to create a complete SaaS ecosystem utilizing GoHighLevel for Home Service Businesses that could attract contractors, capture and nurture leads automatically, and guide new clients through onboarding, all packaged as a scalable, repeatable platform across multiple trade industries.

Business Goals & Requirements

Build a scalable SaaS solution with structured, tiered pricing plans
Automate lead nurturing for contractor prospects across multiple industries
Implement AI-powered customer interactions to engage and qualify leads
Create a repeatable onboarding process for new contractor clients
Design a single platform capable of serving HVAC, plumbing, electrical, landscaping, roofing, and general contracting businesses

Challenges

Building a complete SaaS workflow that covers everything from initial lead generation through to client onboarding
Automating lead engagement and qualification so prospects are handled consistently without manual intervention
Creating systems structured enough to be replicated across multiple distinct home service industries
Integrating external platforms for contractor prospecting and data collection into the core GoHighLevel environment

Solution Delivered

1. Core GoHighLevel Infrastructure

Implemented:

  • Custom pipelines mapped to the contractor lead and onboarding journey
  • GoHighLevel CRM Setup featuring automation workflows covering lead capture through client onboarding
  • Lead capture forms, email templates, and reporting dashboards built for the SaaS model

2. Voice AI Lead Qualification

Implemented:

  • Voice AI solutions built using VAPI to engage prospects automatically
  • Automated qualification calls to filter and prioritize incoming leads
  • AI-driven conversations integrated directly into your CRM after a GoHighLevel Consultation to optimize your sales pipeline

3. Make.com Automation & System Integrations

Implemented:

  • Workflow Automation via Make.com scenarios connecting GoHighLevel with external platforms
  • Automated data flow between systems to keep records synced
  • Streamlined handoffs between lead generation, qualification, and onboarding stages

4. Contractor Lead Generation via Apify & Apollo

Implemented:

  • Apify workflows to identify and capture potential contractor leads
  • Apollo integration to support contractor prospecting and outreach
  • Automated routing of newly sourced contractor leads into the GoHighLevel pipeline via Workflow Automation

5. Tiered SaaS Pricing & Onboarding Structure

Implemented:

  • GoHighLevel CRM Setup structured around three distinct service tiers
  • Repeatable onboarding processes designed for new contractor clients
  • Scalable framework built to support future SaaS growth across industries

Key GoHighLevel Features Configured

Custom CRM pipelines SaaS pricing tier configuration Lead capture forms Email template design Reporting dashboards Voice AI integration (VAPI) Make.com automation scenarios Apify lead sourcing integration Apollo prospecting integration Automated contractor onboarding workflows Lead qualification automation Multi-industry workflow templates

Implementation Process

Discovery & SaaS Workflow Mapping

Reviewed the target contractor industries and mapped the full journey from lead generation to onboarding.

CRM Architecture & Pricing Tier Setup

Built the core GoHighLevel pipelines, dashboards, and structured the platform around three service tiers.

Voice AI & Automation Build

Developed VAPI-powered Voice AI workflows and built out Make.com automation scenarios to connect systems.

Contractor Lead Gen Integration

Connected Apify and Apollo workflows to source and route contractor leads into the platform.

Testing, Launch & Optimization

Tested the full lead-to-onboarding flow across industries and refined automations based on performance.

Results Achieved

Fully Automated SaaS Platform

‘People's Info’ now operates a complete, automated platform that attracts, engages, and onboards contractor businesses without manual intervention at every step.

AI-Powered Lead Qualification

Voice AI built with VAPI engages and qualifies prospects automatically, ensuring only relevant leads reach the sales process.

Streamlined Contractor Onboarding

A repeatable onboarding process allows new contractor clients to be brought onto the platform consistently and efficiently.

Connected, Automated Systems

Make.com scenarios keep data flowing automatically between GoHighLevel and external platforms, eliminating manual data entry.

Scalable Multi-Industry Model

The tiered SaaS structure and replicable workflows allow the platform to serve HVAC, plumbing, electrical, landscaping, roofing, and general contracting businesses from a single system.

Why Home Service SaaS Businesses Choose GoHighLevel

  • GoHighLevel for Home Service Businesses offers an all-in-one platform combining CRM, automation, and client-facing tools under one roof.
  • Voice AI capabilities that allow automated, human-like prospect engagement at scale.
  • Native automation tools that pair seamlessly with Make.com for cross-platform workflows.
  • Pipeline structures that adapt easily across different trade industries.
  • Tiered SaaS models that support recurring revenue and structured client onboarding.

Services Utilized in This Project

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