A popular local dance studio was facing a plateau in class bookings. Despite having a loyal student base, their online presence was outdated.
A popular local dance studio was facing a plateau in class bookings. Despite having a loyal student base, their online presence was outdated, their booking process was manual, and their marketing efforts were inconsistent. The existing website lacked a modern look and didn’t provide an easy way for new students to sign up for classes. Most inquiries were handled over phone calls or in-person visits, creating delays and missed opportunities.
While they had experimented with Meta (Facebook & Instagram) ads, these campaigns were not properly tracked or integrated with any CRM. As a result, leads slipped through the cracks, and the studio had no clear way to measure ad performance or ROI. The owner wanted a streamlined system to attract more students, automate bookings, and improve marketing efficiency. All without adding extra admin work.
We implemented a full GHL-powered marketing and management system paired with a high-converting website and optimised Meta ads.
Website Setup with GHL: Designed a modern, mobile-friendly website showcasing class schedules, instructor bios, and testimonials. Integrated booking forms directly connected to GHL for instant lead capture.
Dance Studio Management in GHL: Configured GHL to manage class bookings, student records, and payment processing. Added automated reminders for upcoming classes and renewals to boost retention.
Meta Ads Integration: Developed targeted ad campaigns highlighting beginner classes, special offers, and seasonal workshops. Integrated Meta ads with GHL workflows so every lead was automatically tagged, nurtured, and encouraged to book online.
Automated Follow-Up Workflows: Implemented sequences to engage prospects with welcome messages, class videos, and special offers within minutes of their inquiry.
Performance Tracking: Set up GHL dashboards to monitor bookings, ad conversions, and customer lifetime value in real-time.
Within three months, the studio saw:
60% increase in class bookings.
A sharp rise in new student enrollments, many converting within days of their first ad click.
Admin workload reduced by nearly half thanks to automated reminders and payment processing.
A clear, data-driven understanding of which ads and offers generated the most revenue.
Today, the dance studio operates with a professional, fully automated booking system and a steady flow of students. Proof that a well-integrated GHL setup can transform even a local business into a growth machine.
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