GoHighLevel Plans & Pricing (2026)
Picking the right GoHighLevel plan sounds simple until you actually sit down and compare them. The three tiers look close on paper, but the gap between “fine for me” and “right for my business” usually comes down to a couple of features buried in the fine print.
If you'd rather skip the research and have someone set the platform up correctly the first time, our team at Hire GoHighLevel Developer configures GoHighLevel plans, SaaS Mode, and automations for agencies every day - get a free consultation if you want a second opinion before you commit to a tier.
How Much Does GoHighLevel Cost?
GoHighLevel cost breaks down into three flat monthly plans: $97, $297, and $497. There's no per-user or per-contact fee on any tier. The GoHighLevel price you see is what you pay regardless of how many contacts or team members you add. On top of the base GoHighLevel plan price, a few communication services (SMS, email, AI) are billed by usage, which we cover later in this guide.
If you're comparing GoHighLevel monthly pricing against GoHighLevel annual pricing, switching to yearly billing typically saves around 17%, roughly two months free. Here's how GoHighLevel yearly pricing compares to the monthly rate on each plan:
| Plan | Monthly Pricing | Annual Pricing | You Save |
|---|---|---|---|
| Agency Starter | $97/month | $970/year (~$81/mo) | ~17% |
| Agency Unlimited | $297/month | $2,970/year (~$248/mo) | ~17% |
| Agency Pro (SaaS Mode) | $497/month | $4,970/year (~$414/mo) | ~17% |
Annual billing is worth it once you're confident in the plan you've chosen and plan to stick with GoHighLevel long term. If you're still testing the platform, start on the monthly plan and switch to annual later from your account settings.
Choose the Perfect Plan for Your Business
No per-user fees. No per-contact limits. Scale your business flat-rate.
Built for freelancers, solo consultants, coaches, and single-location businesses that need one solid CRM and marketing setup rather than five separate tools stitched together. It covers CRM and pipeline management, sales funnels, email and SMS marketing, appointment scheduling, a website builder, forms, and reporting.
- CRM & Pipeline Management
- Sales Funnels
- Email & SMS Marketing
- Appointment Scheduling
- Website Builder
- More major features
- No Unlimited Sub Accounts
freelancers, coaches, consultants, local businesses, single-brand operations.
The GoHighLevel Unlimited plan is what most agencies actually land on. It adds unlimited client sub-accounts, API access and advanced integrations, and the room to grow without hitting an account cap.
- Covers everything that is in starter plan
- Unlimited Client Sub-accounts
- Basic API Access
- Advanced Integrations
marketing agencies, SEO agencies, web design agencies, CRM consultants, businesses juggling multiple brands.
Built for agencies that want to sell GoHighLevel as their own product. This GoHighLevel agency plan unlocks SaaS Mode, automated client billing, rebilling, and the reporting you need to run a subscription business at GoHighLevel SaaS pricing you control.
- Covers everything that is in Unlimited plan
- SaaS Mode
- Automated Client Billing
- Rebilling Management
- Advanced Reporting
- Advanced API Access
SaaS startups, white-label agencies, enterprise agencies, CRM resellers.
Agency Starter Plan ($97/month)
“Starter” understands this plan a bit. The GoHighLevel Starter Plan is a genuinely complete toolkit for anyone running a single business or brand. The kind of setup that would otherwise mean paying for a CRM, an email platform, a landing page builder, and a scheduling app separately.
Who Should Choose the Starter Plan?
- You run your own business under one brand
- You want a single CRM instead of five subscriptions
- You need marketing automation without managing other people's accounts
What You'll Get
- CRM and contact management
- Sales pipeline management
- Funnel and website builder
- Landing pages
- Workflow automation
- Email and SMS marketing
- Appointment scheduling
- Forms and surveys
- Online reputation management
- Payment integrations
- Reporting dashboard
- Mobile app access
Advantages
The main draw of this GoHighLevel agency starter plan is the price. You're paying less than the combined cost of a CRM, an email tool, a funnel builder, and a scheduling app, and you skip the headache of getting four different platforms to talk to each other.
Limitations
The catch: one account only. If you're managing clients rather than just your own business, this plan boxes you in fast. There's also no SaaS Mode here, so reselling the platform isn't an option at this tier. Agencies that outgrow it usually move to Unlimited within a few months.
Agency Unlimited Plan ($297/month)
This is the plan we point most agency clients toward, mainly because it removes the single biggest limitation of Starter: the one-account cap.
Once you're on GoHighLevel Unlimited, you can spin up as many client sub-accounts as you need from one dashboard - each with its own CRM, funnels, automations, and reporting. For an agency running multiple client accounts, that's the difference between managing five logins and managing one.
Who Should Choose the Unlimited Plan?
- Marketing and SEO agencies
- Website development companies
- Automation consultants and CRM implementation specialists
- Businesses managing multiple locations or brands
Everything Included in Starter, Plus
- Unlimited client accounts
- Centralized agency dashboard
- API access and advanced integrations
- Client account management
- Snapshots for faster client onboarding, browse ready-made GoHighLevel snapshots by industry
- Team collaboration tools
- White-label upgrade eligibility
Why Most Agencies Choose Unlimited
Once you're past two or three clients, running everything on separate tools gets expensive and messy fast. Unlimited keeps every client's environment separate while letting you manage all of it from one plac. Which matters if you're also offering CRM setup or automation services as part of your agency work.
Agency Pro (SaaS Mode) Plan ($497/month)
Once you're past managing your own clients and want to turn GoHighLevel into a product you sell, the GoHighLevel Pro plan is what makes it possible. Agency Pro lets you package the platform under your own brand and automate onboarding, billing, and account provisioning. No more manually creating accounts and chasing invoices every month.
Who Should Choose the Agency Pro Plan?
- Agencies building a white-label SaaS product
- Businesses wanting predictable monthly revenue instead of project-based income
- Teams that want onboarding and billing handled automatically, without adding headcount
Key Features Included
- SaaS Mode and a SaaS pricing configurator
- Automated client onboarding
- Subscription management and automatic recurring billing
- Stripe integration
- Rebilling for phone, email, and AI usage
- Advanced reporting and client usage monitoring
- White-label CRM selling capabilities
What Is SaaS Mode?
SaaS Mode is GoHighLevel's built-in white-label billing system, and it's the core of GoHighLevel SaaS mode pricing. You define your own pricing tiers - say, a $99 Starter CRM, a $199 Growth CRM, and a $299 Premium CRM. Each one can carry different features, usage limits, and permissions. Once a client pays, their account gets created automatically. No manual setup is required.
Benefits of Choosing the Pro Plan
The obvious one is recurring revenue. Instead of billing only for one-off projects website builds, SEO, CRM setup. you're collecting a monthly fee for access to your own branded platform, at GoHighLevel white label pricing you set yourself. A lot of agencies run both models side by side: project work to bring clients in, then a CRM subscription to keep them paying every month. Automating the onboarding and billing side also frees your team to work with clients instead of chasing renewals.
GoHighLevel Pricing Comparison: Feature by Feature
| Feature | Starter ($97) | Unlimited ($297) | Pro ($497) |
|---|---|---|---|
| CRM & Contact Management | |||
| Sales Pipelines | |||
| Website Builder | |||
| Funnel Builder | |||
| Email Marketing | |||
| SMS Marketing | |||
| Workflow Automation | |||
| Calendar & Appointment Booking | |||
| Forms & Surveys | |||
| Reputation Management | |||
| Payment Integrations | |||
| Mobile App | |||
| Single Business Account | |||
| Unlimited Client Accounts | |||
| Snapshots | |||
| API Access | |||
| White Label Upgrade | Eligible | ||
| SaaS Mode | |||
| Automated Client Billing | |||
| SaaS Configurator | |||
| Usage Rebilling | |||
| Advanced SaaS Reporting |
If you're running a single business, Starter usually covers it. Once you're managing more than one client, Unlimited pays for itself. And if the goal is a white-label CRM business with recurring revenue, Pro is the only tier built for that.
Understanding GoHighLevel's Additional Costs
Here's something people miss when they first sign up: the GoHighLevel price covers the platform, but a handful of communication services are billed separately based on how much you use. None of it is hidden exactly. It's just usage-based, so it doesn't show up until you check your bill.
Phone Calls and SMS (LC Phone / Twilio)
Outbound calls and SMS campaigns run through Twilio (or LC Phone in some regions), priced by destination, message volume, and call length. If you're only sending appointment reminders, expect this to be small. Run large SMS campaigns and it adds faster.
Email Sending
Email marketing itself is included, but delivery runs through a provider like Mailgun or LeadConnector Email, billed by volume sent. Moderate senders barely notice it. Agencies sending hundreds of thousands of emails a month should budget for it.
AI Features
GoHighLevel's AI tools - AI Conversation, AI Content Assistance, AI Voice, AI Reviews, and workflow suggestions - mostly run on a credit system. If your team leans AI-generated conversations or content heavily, keep an eye on credit usage; it's easy to underestimate.
WhatsApp Messaging
You can connect to WhatsApp Business directly, but pricing here is set by Meta, not GoHighLevel. It varies by country, conversation type, and volume. Worth checking Meta's current rates before you build a campaign around it.
Domains and Email Services
Website and funnel hosting are included, but you'll still need to buy your own domain if you don't have one. Most businesses also connect to Google Workspace or Microsoft 365 for professional email, which is optional but worth doing for a business-facing brand.
White Label Mobile App
If you want clients to use an app with your branding instead of the default GoHighLevel app, that's a separate add-on. Mostly relevant for larger agencies and SaaS resellers.
Our Recommendation
Running one business? Starter covers everything you need without paying for features you won't touch. Managing multiple clients? Unlimited is the GoHighLevel plan we recommend most - it scales without forcing another upgrade a few months later. And if you're building a white-label CRM product with recurring revenue as the goal, Pro is built specifically for that.
Still not sure which plan fits your setup? GoHighLevel experts for a free, no-pressure consultation, or browse our full list of GHL development services from SaaS Mode configuration to migrating from your current platform. If you'd rather have a certified developer set things up right the first time.